stakeholder analysis of emirates airlines

Seat load factor and yield results cannot be compared against the previous years performance due to the unusual pandemic situation. (Special Needs | Essential Information | Emirates Online Booking and Planning | Emirates, 2014). The acceptability criteria applied to Emirates can indicate the stakeholders expectations, expected returns/profits, and inherent risks. Lovestock, H, Wirz, L & Keh, P 2002, Service Marketing in Asia: Managing People, Technology & Strategy, Prentice Hall, New York. On social-cultural basis the country is one of the diverse in this Middle East region. With many award in 2012 the company is also ranked 8th best airline in term of services it is providing around the world. Cost of ownership (depreciation and amortisation) and employee cost were the two biggest cost components for the airline in 2020-21, followed by fuel, which accounted for 14% of operating costs compared to 31% in 2019-20. This may restrict Emirates' ability to expand its presence in the U.S. Also Emirates uses Airbus A380s which has a capacity of up to 600 passengers. A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. Factors that may affect the airline industry are worldwide terrorisms and war. However, the staff is likely to oppose the cost-cutting measures (lean workforce) contained in the strategic action 1. Moreover it has the population advantage of almost 80 million people staying in Turkey compared to just over 9 million in UAE where Abu Dhabi based Etihad also competes with Emirates. 2023-2029 Airline Catering Market Share, Growth Prospects - MarketWatch This section will in detail analyze the targeted market of Emirates Airline. Emirates Airline is a national carrier; therefore, it enjoys the government support (monarchy). (PDF) Business and supply chain strategy of flying above - ResearchGate IvyPanda. must. Some of the major contributor factor to this growing economy are the different sectors in the country i.e. oil and gas sector, tourisms sector, transportation industry, education sector, trade sector, foreign direct investment, as well as many other sectors(). These fundamental ingredients of our success remain unchanged. Copyright of Emirates Airlines SWOT and PESTLE Analysis is the property of Barakaat Consulting. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. People from many other countries come to live in UAE or for visiting UAE. Other people:Business people, families, professional and other people from all over the world. Culture is defined as totally learned behavior that contain shared values believe, norms, customs and rituals of particular region. Moreover, the airline is economically strong and it will never turn down. Family also have great influence on buying behavior (Perreau, 2013). Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. * By clicking on "Buy Now" you agree to accept our ", On purchase the Emirates Airlines SWOT & PESTLE Analysis PDF report will reach you. Dess, M, Lumplin, C & Eisner, F 2007, Strategic Management: Creating Competitive Advantages, McGraw-Hill, New York. As for as Emirate Airline is concerned the basic need of people through this airline are comfortable journey, quality services, quality food during traveling, and may other required facilities during traveling. It is the largest airline in the Middle East and the fourth largest globally in terms of passenger volumes, operating the worlds largest fleets of Airbus A380 and Boeing 777 aircrafts. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In the UAE, national regulations and industry requirements act as barriers to new entry. The three strategies will be analyzed to determine their suitability, acceptability, and feasibility in the commercial aviation context. Freight yield per Freight Tonne Kilometre (FTKM) increased strongly by 88%, due to the unique pandemic situation which led to significantly reduced cargo capacity in the market worldwide. DII impact from Emirates' operations 5 Figure 4. We ask sample of 15 people to rate out competitors brands and our brand price quality on rating scale of 1 to 5. A. Customers have a high bargaining power because ticket costs vary depending on the travel option (budget or luxury option). Emirates order book for 200 aircraft remains unchanged at this time. Emirates is also the fourth in the ranking of all airlines globally (O'Connell and Bueno, 2018; Redpath, O . 391-398. The full 2020-21 Annual Report of the Emirates Group comprising Emirates, dnata and their subsidiaries is available at: From a Globe to Infinite Possibilities and everywhere in between: Emirates 30 years at ATM highlight the airlines innovative offerings and latest benchmarks in travel, Emirates opens new City Check-In and Travel Store in Dubai International Financial Centre (DIFC), Emirates celebrates its aviators journeys on World Pilots Day, Emirates Group joins the United Nations Global Compact, Emirates to expand global network with launch of services to Montral in July, Emirates increases flights across the GCC and Middle East ahead of Eid Al Fitr. It enables the airlines to present its brand in through the most effective channels. 2011). Wide portfolio activity in hotel services, cargo, etc. Please note that you agree to receive email updates from us on our new reports and solutions. The airline was established by the Emirates government. Emirates [EMIRA.UL], the world's biggest long-haul airline, said on Monday it was in the process of only a "modest restructuring," two months after it reported a 75 percent decline in half-year . We're here to answer any questions you have about our services. Looking for a flexible role? Europe also has been target of terror in recent times and these will have an impact on tourism and travel and subsequently Emirates business. Turkish Airlines based in Istanbul is also emerging as a formidable regional rival covering more than 280 destinations through its hub and spoke model. Three type of people is the target audience of Emirates Airline business people, families, and transit passengers. Diversification is referred as offering new services to new market. The Emirates Groups service Emirates Sky Cargo undertake the cargo activities of this airline. Accept cookies to experience the full functionality of this page. dnatas cash balance was AED 4.7 billion (US$ 1.3 billion), a decline by 12%. In addition to passenger flights, Emirates SkyCargo operates dedicated freighter aircraft and manages the cargo activities of the airline. Over the time they have built strong relationship with their customers. Web. You can use the following in your reference section in order to give credit to the source. International airport operations continue to represent the largest business segment in dnata by revenue contribution. in case of Emirates Airline as it is the oldest airline of UAE and has shown the tremendous growth over the time therefore, toady its as clear cut competitive advantage over it competitors. Emergence of strong competitors in the region like Etihad, Turkish Airlines and Qatar Airways, 1. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group. In term of quality people rate airlines as 10 for Emirates Airline and 9 and 8 for the rest two airlines. Type above and press Enter to search. IvyPanda. From Dubai to Houston, Los Angeles, Sans Francisco, and Dallas company operate four of the world largest no stop commercial flight. The database is updated daily, so anyone can easily find a relevant essay example. Candidate), not member IEEE, Lance Sherry (Ph.D.), Member, IEEE is delivered to customers, and ultimately supporting the Abstract Airports are of significant economic importance to growth of the regional economy (Figure 1). We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. Table 1 Emirates Airline receives rating of 4.6 rating, whereas, Etihad Airways receives an average of 3.8 rating and Qatar Airways receive the rating of 3.4. Being a service provider the major aim of the airline is to provide comfortable journey to its customers. Need a custom Report sample written from scratch by Lohman, G, Albers, S, Koch, B & Pavlovich, K 2011, From Hub to Tourist DestinationAn Explorative Study of Singapore and Dubais Aviation-Based Transformation, Journal of Air Transport Management, vol. The firm already has technology (Emirates IT) to support these systems. Emirates Airlines Revenue : AED 35.5 billion - FY ending 31st March 2021 (y-o-y growth -65.8%) AED 104.3 billion - FY ending 31st March 2020 (y-o-y growth -4.8%) AED 109.3 billion - FY ending 31st March 2019 Competitive Analysis of Emirates Airlines SWOT PESTLE The SWOT analysis for Emirates Airlines is given below: Sample Complete Report A core part of our strength as a business stems from the 'open skies' environment at our main operating base, Dubai International, where we compete with over 100 other scheduled airlines. 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