When Rodneys host brother introduces himself and kisses Rodney on both cheeks, Rodney pulls back in surprise. After two weeks in Spain, Caitlin had developed a bit more compassion and understanding for what those people had gone through. It can take weeks or months to recover from culture shock, and it can take years to fully adjust to living in a new culture. Figure 1. In some Middle Eastern cultures, it is common to stand close to others in conversation. Do you feel that feelings of ethnocentricity or xenocentricity are more prevalent in U.S. culture? What Caitlin hadnt realized was that people depend not only on spoken words but also on subtle cues like gestures and facial expressions, to communicate. Sure enough, he finished last, to his mortification. Outcome: Media and Technology in Society, 238. Ethnocentrism and Cultural Relativism Despite how much humans have in common, cultural differences are far more prevalent than cultural universals. ethnocentrism; xenocentrism; Show Answer. 1.8: Ethnocentrism and Cultural Relativism - Social Sci LibreTexts Ethnocentrism is a global phenomenon and influences social interaction 1,2.It has been the source of ethnic strains in different regions, such as South Africa and Lebanon 3.It is assumed to be a . There was new food to digest, new daily schedules to follow, and new rules of etiquette to learn. Perhaps the Chicago traveler was initially captivated by Montanas quiet beauty and the Chinese student was originally excited to see a U.S.-style classroom firsthand. Why It Matters: Work and the Economy, 202. Ethnocentric individuals believe that their own ethnicity is centrally important and all other cultures and ethnicity must be judged according to the standards of their own culture. the practice of assessing a culture by its own standards, and not in comparison to another culture culture shock: an experience of personal disorientation when confronted with an unfamiliar way of life ethnocentrism: the practice of evaluating another culture according to the standards of one's own culture xenocentrism: Ethnocentrism can be so strong that when confronted with all of the differences of a new culture, one may experience disorientation and frustration. But ethnocentrism can lead to disdain or dislike for other cultures and could cause misunderstanding and conflict. In January 2011, a study published in the Proceedings of the National Academy of Sciences of the United States of America presented evidence indicating that the hormone oxytocin could regulate and manage instances of ethnocentrism. Reading: Feminist Theory on Education, 160. The differences and similarities observed between various cultures determine the way the people of those cultures interact with each other. Enter two words to compare and contrast their definitions, origins, and synonyms to better understand how those words are related. A high level of appreciation for ones own culture can be healthy; a shared sense of community pride, for example, connects people in a society. A good example of ethnocentrism is referring to parts of Asia as the Far East. One might question, Far east of where?. Europes colonial expansion, begun in the sixteenth century, was often accompanied by a severe cultural imperialism. Part of ethnocentrism is the belief that one's own race, ethnic or cultural group is the most important or that some or all aspects of its culture are superior to those of other groups. 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