6, pp. (2016) emphasize that fans can form positive attitudes towards new sponsors if it implies an improvement in the team's competitive quality. 536-554, doi: 10.1080/14660970.2012.677227. Additionally, Merkel (2012) studied German football fans and found that commercialization and resistance among fans can motivate a higher degree of fan involvement. 465-486, doi: 10.1177/101269000035004002. Commercialization in Sports - COMMERCIALIZATION DEFINITION - Studocu The paper highlights the complex and dynamic nature of commercialization. This should be addressed given the rapid increase in commercial influences in women's elite sports (Meier and von Uechtriz, 2020; Mumcu etal., 2016). Radio was the first form to show sports and now TV is the most powerful form for spectator to . Table5 summarizes each theme and the major results found in the specific papers. 328-345, doi: 10.1123/SSJ.2019-0126. 4, pp. The purpose of this paper is to develop a holistic understanding of extant studies addressing the impact of commercialization on fans of elite sports. 457-484, doi: 10.1080/16184742.2017.1318410. Other types of football are specified in the text (i.e. He received his PhD in marketing, and his research interest lies within the intersection of experiential marketing, value creation and value measurement within empirical fields such as cultural tourism, cultural economics and event and festival management. 1, pp. Valenti, M., Scelles, N. and Morrow, S. (2019), The determinants of stadium attendance in elite womens football: evidence from the UEFA Womens Champions League, Sport Management Review, Vol. 95-118, doi: 10.1207/s15506878jobem5001_6. 2, pp. Khondker and Robertson, 2018). European Sport Management Quarterly, International Journal of Sport and Society, Sport Management Review, Journal of Sport and Tourism, and Sport Marketing Quarterly, Sport, Business and Management: An International Journal. Loyalty thus refers to both the psychological connection and intention to remain a fan to a team, as well as the behavioural aspects of being a fan, such as if and to what extent the fan attends games (Bauer etal., 2008). Sponsorship in sport - Commercialisation - WJEC - BBC Bitesize This as the standardized design, process and analysis reduces biases and errors in the review process (Snyder, 2019). Review of Literature In order to analyse the possible effects of commercialisation on fan loyalty, it is not sufficient to only take a closer look at the current situation. Teams base their potential development on player transfers, Commercialization of elite sport infrastructure, Development of stadiums with an increasingly commercial tone, Creation of VIP-boxes, sponsored stadium names, advertisements in and around games, merchandise outlets, Commercialization of communication in elite sports, Elite sports marketed as an entertainment product, Introduction of pre- and in-game entertainment. 33 No. 1, pp. 336-355, doi: 10.1177/1469540517744692. * Chanavat, N. and Bodet, G. (2014), Experiential marketing in sport spectatorship services: a customer perspective, European Sport Management Quarterly, Vol. 515-531, doi: 10.1080/19406940.2015.1063530. - advertising. Granados, M.L., Hlupic, V., Coakes, E. and Mohamed, S. (2011), Social enterprise and social entrepreneurship research and theory: a bibliometric analysis from 1991 to 2010, Social Enterprise Journal, Vol. 3.2 Positive and negative impacts of commercialisation on sport - Quizlet 1, pp. Doyle, J.P., Lock, D., Funk, D.C., Filo, K. and McDonald, H. (2017), 'I was there from the start': the identity-maintenance strategies used by fans to combat the threat of losing, Sport Management Review, Vol. The media can have both a positive and negative effect on sport. (2015), Supporters and football governance, from customers to stakeholders: a literature review and agenda for research, Sport Management Review, Vol. Twenty-one articles included commercial elite sports as a fixed context in studying fan identification and the identity of fan communities. Table6 highlights aspects of commercialization found in the review, as well as the main conclusions reached in the studies on how fans respond to commercialization. Thus, commercialization can spur opportunities for teams and, or athletes to earn more profits and therein, to become more successful. Four papers explicitly touched upon fan loyalty in connection to commercialization. For example the underperformance of the England soccer team despite the domestic Premier League having the highest wages of any soccer league in the world. and Bennett, G. (2018), Sports fan experience: electronic word-of-mouth in ephemeral social media, Sport Management Review, Vol. Table2 highlights the methods used in the research to date. 3.2 Socio-cultural influences and wellbeing in physical activity and sport Table1 provides a detailed list of activities and processes that exemplify intensified commercialization and how it impacts different elite sports. 33 Nos 3/4, pp. Winell, E., Armbrecht, J., Lundberg, E. and Nilsson, J. Qualitative approaches are dominant in previous literature (18 of 42 papers), and several papers (11) are conceptually written. A review of the literature and a research agenda", Sport, Business and Management, Vol. The structured review shows that the impacts of commercialization on fans relate to four different themes. Giulianotti, 2005; Kennedy, 2012; Merkel, 2012), Aspects of commercialization identified in the review, Distribution of negative and positive effects across outcome variables, Distribution of negative and positive effects across applied methodologies, Distribution of negative and positive effects across geographical areas, Football represents different sports in different countries. 159-169, doi: 10.1108/02651339710170230.
Casas De Venta En San Miguel, El Salvador,
Disneyland Paris Fireworks 2022 Time,
Famous Witches In England,
Articles T